Founded in Medellin, Colombia in 1987, Alternativa de Moda S.A.S is a fashion company that set out to make a mark in the industry by offering comfortable and functional lingerie that reflected the lifestyle of young women. From this vision, Touché was born. With its own distinctive style, Touché is an elegant, romantic, and sensual brand that creates delicate and sophisticated garments, capturing the hearts of fashion-conscious individuals who appreciate versatile and timeless designs. Known for the quality, durability, and softness of its materials, Touché offers a unique shopping experience through e-commerce, physical stores, franchises, distributors, and department stores, inspiring customers to create their own fashion stories. With a wide range of products including underwear, pajamas, loungewear, swimwear, and beach accessories for women, as well as trunks, linen shorts, and clothing for men, Touché ensures that there is something for everyone.

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