Established in 2012, SNDYS is the collaborative brainchild of two business-savvy friends with a strong passion for fashion. The Australian brand is dedicated to crafting beautiful pieces for women of all walks of life. Directors Melanie Purcell and Lauren Gocher named the brand SNDYS to honor their tradition of dedicating Sundays to family, adventure, and novelty. It was apt that their biggest adventure, SNDYS, would encapsulate the essence of 'Sunday'.