Suboo

Suboo is a globally recognized brand that was brought to life by founder Sue Di Chio, a visionary who pursued her passion for creativity and art. Established in Bondi, Sydney in 2012, Suboo began as a small collection of resort wear and has since evolved into a renowned name in contemporary fashion. With a sun-loving attitude, Suboo offers a diverse range of trans-seasonal ready-to-wear, resort wear, swimwear, and event dressing through its four main collections each year. The brand's signature style blends uncomplicated yet distinct designs with a feminine edge, featuring natural fabrics, unique prints, and metallic lurex knit pieces crafted in Brazil. Suboo's fashion-forward pieces showcase bespoke prints and artisan yarns, meticulously crafted with a focus on fit and intricate details. Stocked in premium boutiques across 17 countries, Suboo has garnered a loyal following and has been featured in prominent publications such as Harper's Bazaar, Vogue.com, Sports Illustrated, and Elle France. Adored by influencers, stylists, and celebrities including Gigi Hadid, Kendall Jenner, and Sabina Socol, Suboo encapsulates modern-day effortless cool and caters to confident, fashion-conscious women worldwide. With signature cut-out dresses and two-piece sets, the Suboo girl effortlessly embodies high fashion in everyday life, whether attending downtown events or embarking on summer travels.