Montce — founded by South Florida native Alexandra Grief — has evolved from a small apartment-based side hustle into an international brand. In 2009, Alexandra started creating custom swimwear for friends and customers, focusing on curated designs and impeccable fit. The first Montce store opened in Fort Lauderdale in 2013, and quickly gained popularity due to its flawless bikinis. With a strong emphasis on quality fabrics, nostalgic prints, and meticulous construction, Montce has gained recognition and is sold in over 70 stockists worldwide. The brand has been featured in top publications and worn by celebrities, further solidifying its reputation for style and fit.