Gigi C

Gigi, a Southern California native with a love for water activities, noticed a gap in the swimwear market for quality pieces that could support an active lifestyle while reflecting personal style. This led her to partner with her mother, Tina, a former clothing designer and swimsuit model, to create a swimwear line. Gigi began by refashioning old swimsuits into chic styles with clean lines, architectural shapes, and crisp, laser-cut details. This became the brand's signature aesthetic. For Gigi and Tina, creating GIGI C was not just a lifestyle choice, but a generational calling inspired by the influential women in their lives. Gigi hopes to inspire other women to believe in themselves and pursue their passions wholeheartedly.