With a pioneering spirit in luxury swimwear, Paula Hermanny has established herself as a visionary in the industry since the early 2000s. Growing up on the Brazilian beach, she always had a dream of creating her own swim and resort wear collection and expanding her brand globally. Paula's personal style, ambition, and love for travel have shaped her role as the creative director of ViX, where she has been crafting unique hand-crafted designs for 20 years. Inspired by Brazilian culture, she aims to empower and instill confidence in women who wear ViX. The brand's swim, resort wear, and accessories showcase unexpected details, exquisite prints, and quality craftsmanship from Brazil. Alongside her creative pursuits, Paula is dedicated to making a positive impact on underprivileged children worldwide, partnering with World Vision to provide housing, food, and education for 50 children in Brazil, Africa, India, Haiti, and Bali since 2019.
