Vitamin A 2020 Swimwear
These are no ordinary bikinis. The seams lie flat against the skin. The quality is meticulous. The fit is hip-slimming, curve-hugging, bust-boosting, figure-flattering perfection.
Inspired by travel, modern art, and the cult of global style-setters who collect our designs (Gwyneth Paltrow, Scarlett Johansson, Jessica Alba, and Rihanna, to name a few). We're known for the LBB-the Little Black Bikiniâ„¢, as essential as the little black dress-and our signature California Cut. We're all about sexy, sun-kissed California beauty.
And we want to beautify the beach in more ways than one, so we're doing our part to lighten our environmental footprint. Our exclusive new EcoLuxâ„¢ matte superfine jersey is made with recycled nylon fiber to conserve precious resources.
Our prints are created, when possible, with waterless digital technology at factories specially chosen for their innovative approaches to conserving electricity and water.