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Hoffman established a recognizable aesthetic heavily focused on colorful, original prints early in her career. Recurrently drawing from nature and mythology, Hoffman ultimately draws inspiration from her own travels around the world and is a true, living embodiment of her designs.
Hoffman and her close-knit team continue to evolve creatively out of their headquarters in New York City, growing the label to now encompass Women's Ready-to-Wear, Swimwear, Childrenswear, Bridal, and recently welcomed its newest category, Activewear.
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