Introducing our latest #brandcrush Mara Hoffman 2016 Collection

Mara-hoffman

Mara Hoffman is a legendary swimwear designer hailing from the big city and bright lights of New York City. She is known for incorporating quirky prints, unique patterns and funky motifs into sexy swimwear designs to create the perfect mesh of fun, fashion and freedom. Her show is always one of the highlights at Mercedes Benz Fashion Week, and this year was no exception.

mara-hoffman

The Maria Hoffman 2016 collection was inspired by her recent trip to the culture rich nation of Guatemala. As always, the bold prints stole the spotlight. The audience, filled with the who’s who of the swimwear industry, went wild as the models strutted confidently down the runway, emulating the ideal Maria Hoffman wearer.

mara-hoffman-2016

We loved the way the underwater ensembles were accessorized too – beaded tribal necklaces, colorful nails and trendy platforms added an extra oomph to her stunning designs. We feel head-over-heels in love with the strategically placed cut outs, which struck the perfect balance between sexy and subtlety, guaranteed to make any lady feel like a Greek goddess.

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The Mara Hoffman 2016 collection brought a lot of vibrant color, daring cut outs and psychedelic prints to the table. We noticed the heavy influence of the parrot, with bold reds, regal blues and mesmerizing greens featuring on many of the pieces.

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The bird itself was also used as an eye catching motif many a one piece, jumpsuit and beach cover up. It looks like Hoffman was digging wildlife this year because we spied a bit of leopard print too – however Hoffman combined this good ol’ trend with a crazy burst of color to give it a fresh feel.

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There is no doubt that this collection was one of the label’s best offerings yet and we cannot wait to see what the future will bring. For now, ladies, keep your eyes peeled for Maria Hoffman’s colorful swimwear line just hit Swimwear World!

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