Trend Alert: Sexy in Sheer


You can’t ignore it – the sheer trend has made a major comeback this season, and with good reason too. The subtle transparency projects some sizzling sensuality, giving the admirers a tantalizing glimpse of your sexy bikini bod without revealing too much. It feels very coquette-ish, if you ask us. We love the femininity that donning an almost-there outfit empowers us with. Faced with hundreds and hundreds of different sheer statement pieces, it can be daunting to style this trend. Fear not; Swimwear World to the rescue! Read More

Coachella 2014: Highlights from Weekend One


Hands up if you’d rather be at Coachella! We don’t know about you girls but our Instagram feed is packed with photographs of palm trees, pool parties and blurry stages. As you can imagine, a lot went down on the first weekend of our favorite music festival – Bollywood vibes with Bombay Bicycle Club; Lorde’s Coachella Debut; an Outkast Reunion; Kardashian spotting; Beyoncé and Solange Knowles being the true divas that they are; Jay Z’s surprise appearance; and Pharrell proving yet again, that he is king. Here is the low-down: Read More

Summer Trend Alert: Daring Dungarees

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This summer, you can take a trip back in time and revisit some of your favorite childhood looks – strap on bracelets and beaded barrettes, anyone? Nineties babes will remember the rage that was dungarees – all day, every day. At Swimwear World, we are on a mission to bring them back in a sexy new avatar, remixed with quirky fabrics, eye-catching embellishments and sizzling ensembles. Here’s how to rock this trend like a true fashionista: Read More