Five Swimwear Myths

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Ladies, remember: with everything in life, take the good advice and ignore the bad. The same holds true for swimwear. People will tell you a lot of things and it can be difficult to filter out what is true from what is not. As our daily work revolves around swimwear and as we feel it is our job to help you make the best swimwear decision you can, we have decided to bust these five nonsensical swimwear myths. Haters gonna hate, right? Read More

Currently Trending: Lovely Lace & Crochet

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This is the season of fabulous lace and crochet and we couldn’t be happier! Not that lace or crochet is ever really out of vogue, anyway. There are so many different variations – silk, beaded, tasseled, suede – and we cannot wait to try them all! The sexy material made a serious comeback this season and has us thinking of the fabulous dresses that were all the rage in that swinging ‘60s. There is no denying that the sexy lace and crochet is one of the hottest trends on the runway, so why not bring it to the beach this summer with some designer swimwear? Read More

New Blue Life Swimwear 2015

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Ladies, have you seen our latest addition of exclusive boho clothing line including dresses, tops, rompers and swimwear? If you want to combine your boho-chic comfortable style with some sexy we got the right fix for you, Blue Life swimwear. The line symbolizes the essence of the true Californian girl spirit, designs made to take her from from the comfort of her home to the life filled beaches, to the vibrant street and anywhere in between. See the entire collection at your number 1 place to shop designer swimwear at. Read More