Prep Yourself for Beach Days with this Handy Beach Beauty Guide


Deciding how to do your make up for a day at the beach is a cumbersome task. Whilst melting make up is not a good look for any girl, we know that you still want to look your best on the sands. The trick is to look natural whilst ensuring that you routine is fuss free and does not require too many touch ups throughout the day (what a pain!) Fear not, ladies, we understand your predicament and we are here to help with some quick tips for long lasting make up under the sun. Read More

Maaji Swimwear – The Quirky, Fun and Sexy Designer Line


If you love to experiment with fashion, we have the perfect brand for you! Maaji Swimwear 2014 is out-of-this-world amazing. Started in 2002 and hailing from the culture-rich country of Colombia, this swimwear house is all about beauty, charm and history, much like the place it comes from. Every collection has an intricate story behind it and tells a tale depicted through beautiful designer bikinis and much, much more. The brand boasts of a strong creative process to carefully conceptualize and craft each piece with a cocktail of ideas from the heads of expert designers, skillful garment manufacturers, well known pattern developers and the strong entrepreneurial spirit of the family that runs the show. The end result is some magical designer swimwear with a perfect fit to boot, which every lady has come to adore and trust over time.

The product range is vast, with a lot of sexy swimwear, subtle cover ups, goddess-like lingerie and fashionable accessories. It is a mixture of different colours, textures and cuts so there is a little something for everyone. What sets Maaji apart is their unmatched knack for translating the season’s hottest couture runway trends into eclectic, avant-garde swimwear. You can basically bring Fashion Week to a beach near you! With a strong focus on combining flirty romanticism with retro vibes, any beautiful babe clad in a Maaji outfit is guaranteed to feel ladylike, sexy and at her very best.

The Maaji 2014 collection brings an ultra cute collection to the table which is bound to appeal to your feminine side. You will see a lot of gorgeous girly ruffles in pastel shades like pink, purple, peach and baby blue. Incidentally, ruffles are going to be one of the biggest swimwear trends this year, and we suggest you snap up a slice of this cake as soon as possible! There is also a host of sweet and sassy floral print which is very reminiscent of the flower power era. However, what we love the most, are the delightful details which amp up the style quotient whilst remaining super subtle – delicate bows on bikini tops, sexy string ties on bikini bottoms, lace trims and never-before-seen silhouettes to make sure that you stand out from the crowd on your next beach adventure. We are truly, head-over-heels in love!

This brand is a class apart from everything else. Maaji puts the soul into swimwear.

How To Get The Hot Celebrity Bikini Look

Have you flipped through the latest magazines and blogs? Are you dying to get your hands on what your favourite celebrities are wearing? Swimwear World is here to your rescue! We’ve got the scoop on what is hot on the famous ladies we all love, and how you can recreate the look on your own, with a little help from us.

Kim Kardashian

First of all, how is it possible to look so stunningly sexy only a few months after giving birth? We have no idea. Regardless, Kim Kardashian was spotted on a beach vacation in this simmering white bikini. There really is something ethereal about white swimwear on tanned skin which makes a beach babe look like a goddess, don’t you agree? You can recreate this look with this beautiful Katmandu-Hanki Panki Bikini by L Space.  Or perhaps you could try this white Celebrity bikini by Sauvage. The cherry on the top? The swarovski crystals are totally on trend for 2014 and add some serious glamour to the piece. You will feel like a rockstar!


We are loving our favourite bad-girl’s designer swimwear collection, but this outfit really stands out from the rest. Ri-Ri was spotted looking sizzling hot in this skimpy triangle top printed bikini with a delicate body chain to draw attention to her perfect bikini body.  Try the gorgeous Desert Rose two piece by Lady Lux Bikini, or the Olive Python by Naila which is very similar to Rihanna’s designer bikini. It will help you channel your own inner bad girl and look amazing while you are at it!

Selena Gomez


This beautiful Latin senorita has grown up to be a gorgeous woman who is always perfectly on trend. Miss Gomez clearly knew that animal print is going to be all the rage this year, and she was seen taking a walk on the wild side in this adorable zebra print bikini. If you are into the jungle theme and want to sport a similar piece, why not grab the Frankie two piece from Charlie By Matthew Zink Bikini? Not only does it have the zebra print, it is also a balconet style which will give you that gorgeous cleavage. Animal prints are a statement on their own so be prepared to have all eyes on you! 

Jessica Alba


Should we let you in on a small secret? We have a huge girl-crush on Jessica Alba. She manages to look absolute stunning even when she is running errands at the bank or sweating it out on the beach. We are totally digging her blue two piece, which is classic and timeless, yet 100% stylish. If you want to let out your own inner blue-blooded princess, snap up the regal Uma by Saha Bikini. You will fall in love with the beautiful midnight blue colour and the wide-strapped halter. We already have! If you want to add the extra glamour to your beach look, get the Celebrity bikini by Sauvage. You’ll be sure to turn heads.

Bethenny Frankel


Not only does Miss Frankel have the ultimate bikini body; she also has an amazing taste in picking out designer swimwear. She was recently seen making waves on the beach in a super sexy red two piece. If you want to sizzle on the sands like her, we suggest that you invest in one yourself. How about the Red Hot Bikini by Lady Lux? We love the metal hardware rings which add some extra edgy pizzazz to the outfit without taking away from the striking red! The equally hot red bikini from Luli Fama swimwear with braided wavy top and multi braid ruched bottoms is a piece you can’t go wrong with.